Of Korede’s Rebranding

So today I was minding my own business when I stumbled upon Korede Bello’s ‘Table for Two” EP. You may remember one of my blog post where I indicated that marketing support is very critical to the success of any album. The truth is that some of the best work that comes out of the industry goes unnoticed because there is not sufficient marketing budget put behind the work. This is a good example of one of those.

A very good effort by this artist who is very well-known for his love songs and balads. Nigeria does not lack artists that sing love songs. From Johnny Drille to Dare Art Alade, their female fans sustain their commercial success. And while I don’t have the sales records for Mr. Bello, I feel like the reason he has not caught on fire yet is believability.

We were introduced to this artist when he was very young and although from the beginning he was already singing about adult themes around love and romance, it just did not elicit the appropriate response from grown women who arguably can afford to buy his music. His looks and juvenile voice (not to mention being an actual university undergraduate) just made it seem wrong. It almost made you cringe to think that somebody as young as him would even be talking about the kind of topics he was singing about.

So now with an edgier look and attempt to sound grown, the saturated music space made us miss it. And it is a really good EP. Short and to the point without trying too hard, his talent as a vocalist shines through and the beats do not overpower him. My favorite on the album is “Hey Baybe” but I wish he got a rapper on the track to give the song some grit. The entire sonorous tone does not help change the perception of him as a juvenile trying to toast sugar mummies.

Overall I give it 3 stars out of 5. ⭐️⭐️⭐️ Listen and let me know what you think.

3 Comments Add yours

  1. Waittttt… It’s been out since 2020?

    Like

  2. Nosa says:

    The last line 🤣

    Like

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